Online Marketing

    Search Engine Optimization (SEO)

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    Social Media Optimization (SMO)

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News & Updates


SEO (Page 3. Contd)

3) Proper Use of Keywords
Once you've done your keyword research, now its time to work on those keywords in your contents, url, anchor text (linking to you) and so on. Don't try and optimize all the pages for same keywords. Every page of your site must be optimized for different keywords.

Add your keywords in
  - URL Make appropriate use of keywords in the url of the page. Use - to separate words. Search Engines considers - as a space. (Now some engines consider _(underscore) as space as well. But - looks better and easy to read)
  - Title At least once in the title of your page.
  - Meta Description At least once. Though Google does NOT use meta description for ranking purpose.
[NOTE - Using keywords in the URL, Title and Description tag means that Google will "bold" those terms in the search results when a user has performed a query with those terms. This helps garner a greater visibility and a higher click-through rate]
  - Page Content At least 3 times, more if your page has more content, but don't stuff your page with keywords - as it might be considered spam and you might be penalize by Google for this.
  - At least once in bold.
  - Once in the H1 header tag of the page.
  - Alt Tag At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can sometimes bring valuable traffic.
  - Meta Keyword though Google no longer places any importance to Meta Keyword tag, some other engines do. For this purpose you should not ignore Meta Keywords. The key here us add words that are similar to keywords you are targeting on the page but not used in the content of the page.

Try and avoid use of keywords in link anchor text on the page itself that points to other pages on your site or different domains

Your page content should always be relevant with your subject and use of your keywords. Make sure you justify the selection of your keywords. Google cannot only detect whether your page has the right keywords on it, but whether that page is actually targeting the proper subject.

If you are selling cotton shirts - then write some articles/ blog about that on your site, it helps robots to figure out about your site. Content is very important, don't just stuff your site with photos - write something about your products/service (benefits, uses and so on).



The most important aspect of SEO - Link Building

So now you have a search engine friendly website, right keywords, relevant content but still you don't appear high in Google SERP. So where are you going wrong? The answer is Links, Google puts special emphasizes on links - websites/blog any content provider that links to you adds a vote of confidence to your site. There is no denying the power of links. Google's spiders crawl the web, they check old pages for new text, pictures and links - and they follow the new links, looking for pages to add to Google's index.

There are thousands of factors that Google's looks at while weighing the link you received like
- Anchor Text (If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text.
- Surround text the text surrounds the link. Is it relevant?
- Quality of Linking Site. Not all links are equal. Google puts special emphasizes on links but even more where the links are coming from. So links from sites like or .edu sites will carry more weight than links from sites like
Quality of the linking Page, Number of links already on it, links it receives and so on.

We have a look at some of the Link Building techniques. So a great way to get Google's attention is to have other sites already in Google's index to link to yours

- If your, friends, business associates, family member's have a website or blog, ask them to link to yours.

- Go to Technorati, Google Blog Search, Digg and search for your keywords. See what blogs/sites come up. Ask them if they can cover you. Ask your Industry - sites, magazines and popular blogs to cover you. Usually when a top blog say Tech Crunch covers you, than loads of other small blog cover you or just copy their content. This serves double purpose - you get plenty of publicity as well as links.

- Do a search on Google for your targeted keyword and see which sites come to the top. Then Go to Yahoo Site Explorer and see which site have inked to them - then ask them if they could link to you.

- Ask your customers to link to you from their blog, site. I read somewhere, a company through their email newsletters asked its customers to link to them, why not? After all every link counts.

- See people who have linked to you (Google Webmaster or Yahoo Site Explorer) and see what anchor text they have used. If you want them to change the anchor send them a nice email. You'll be surprised to see how helpful they are.

- Most of Colleges and Universities have their online newspapers or magazines. Get in touch with them and check if they can cover your site. This is one of the best ways to get .edu link.

- Avoid link exchanges, link farms they do more harm than good to your site.

- Create content that inspires viral sharing and natural linking. e.g. widgets - something for people to share on their blog - which link back to you.

- Allow people to share your web pages. Create funny videos, pictures and post it on your site, blog and spread it. Give each page, article, or product its own permanent URL - create an email this page to your friend option, provide with RSS feedback. The content of your site has to be something interesting, useful and creative so that people might want to link to.

- Provide new relevant links whenever you can, some web sites believe that if you provide a link visitors often migrate. But if your website is a rich resource of information then your readers will be visiting more often.

- Internal Links. Charity begins at home, so does link building. Make sure they use your product name and keywords when you link within your site, rather than just click here. Don't just link to your homepage, deep links, as well as giving a more natural link profile also raises the importance of your internal pages.

- Don't just look for Page Rank of the site that's linking to you. Every link counts. You never know when there might be a change in PR.

- Make use of Social Networks. Create profile's link them to your blog, pages. Though most links from such profiles don't carry much weight it helps to spread the around these communities.

- Links from sites within a topic-specific community matters more than links from general or off-topic sites.

The secret in keeping Google happy is to keep your visitors happy. Because happy visitors lead to inbound links, because when people like a site, they link to it from their own site/blog and where there are links, Google ranking follows